Data visualization exploration
I collaborated with the Consumer Data team at ELC to explore ways to modernise and improve their existing dashboards. The project focused on cleaning up visual clutter, enhancing readability, and creating more intuitive representations of complex datasets. By rethinking layout, color, and interaction patterns, we aimed to help stakeholders quickly identify trends, anomalies, and key insights without getting lost in unnecessary details.
Beyond simply refining visuals
The work involved experimenting with new data visualization techniques and approaches, balancing clarity with creativity. The goal was to make the dashboards not only more functional but also more engaging, allowing teams to explore consumer data more effectively and make informed, data-driven decisions. This exploration provided actionable recommendations for future dashboard designs and demonstrated the potential of thoughtful, user-focused visualization.